For each of the following companies, determine if their e-commerce strategy is primarily business-to-consumer (B2C)

For each of the following companies, determine if their e-commerce strategy is primarily business-to-consumer (B2C), business-to-business (B2B), or both. Use the Internet to investigate each company’s site in conducting your research.

a. Amazon.com
b. Dell Inc.
c. DuPont
d. Intuit Inc.
e. L.L. Bean, Inc.
f. W.W. Grainger, Inc.


Answer:

a.
 Amazon.com B2C. Sells books, DVDs, and other products to
individual consumers.
b.
 Dell Inc. B2C and B2B. Sells computer products to both
individuals and corporations. Its site separates
individual and corporate sales.
c.
 DuPont B2B. Specialty chemicals. DuPont Direct® is its B2B
Web application.
d.
 Intuit Inc. B2C and B2B. Arranges its site for both individuals
and businesses, since its products are divided this
way.
e.
 L.L. Bean, Inc. B2C. Consumer clothes e-retailer.
f.
 W.W. Grainger, Inc. B2B. Sells maintenance, repair, and operating
supplies to manufacturing companies.